The creative concept was based on the most important ingredient of Wedel chocolates – a cocoa bean. This is how the slogan #Od Ziarna do Giganta (From a Bean to Giant) was created and it was present at every stage of the event. Cocoa beans and fruits were depicted in the scenography in the form of a spatial installation, followed by a unique laser & light show. It was complemented by a specially created film, voiced by Krystyna Czubówna. In parallel to the main event, the Cocoa zone was opened, where you could see the cocoa trees, thier fruits and beans up close, and learn the secrets of chocolate-making. Thanks to our unconventional solutions event participants stayed tuned months before the main event – beginning with the website for the event registration and following with the entire conference, gala, chillout zone and integration activities. The entire conference and gala was hosted by Tomasz Kammel.
September 2018, 350 participants